Wells Fargo
Wells Fargo claims to have been the first US bank to venture into several Web 2.0 areas including internal and customer facing blogs, MySpace and having a VP of Social Media.
Wells Fargo is a Financial Services company headquartered in San Francisco, has $482 billion in assets and 160,000 employees.
Usage
- Blogs:
- At least 50 internal blogs for product group discussions
- Customer facing blogs for specific niches such as disaster recovery and student loans
- Blog for business customers to give feedback to Wells Fargo
- Wikis
- RSS feeds
- Second Life: Experiment to try to engage younger consumers - off to a slow start.
- MySpace presence
ROI
Steve Ellis, Wells Fargo EVP doesn’t bother with figuring a dollar ROI for the E2 tools : “I can just go out and tell our boss I know we’ll be better off”.
Advice
“The culture of blogging is unique and we strive to connect with that culture through many different voices at Wells Fargo. Finding the person with the right passion + knowledge is our goal, whether they have a professional communications role or not (most do not).” Wells Fargo VP of Social Media Ed Terpening
Who Says
- Investors.com “Firms Using Wikis, RSS as Enterprise 2.0 Grows“, Aug. 20, 2007
- Information Week “Revenge of the Suits: Companies Show How To Blog“, Oct 23, 2006
- Bank Systems & Technology “Adoption of Web 2.0 Is Taking Off, But Some Firms Are Still Reluctant“, March 30, 2007
- Wells Fargo blog, “Wells Fargo Continues its Social Media Innovation with a MySpace page”, March 29, 2007
- NetBanker Wells Fargo Archives
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